Brace Yourselves: The Cost of Starbucks Coffee is Rising

starbucks

Good news, Starbucks addicts: the price of coffee now inches toward obscene. Starting yesterday, Starbucks opted to raise their prices 5 to 20 cents for most drinks. Starbucks last raised their prices about a year ago.

In many parts of the country, a small and a large brewed coffee will each go up 10 cents. That makes a large coffee $2.45 in most U.S. outposts (unless you have the luxury of living in Manhattan, where a basic coffee will cost almost as much as your college education).

Maybe if they spent less time—and put less money behind—concocting revolting drinks that no self-respecting adult would ever spend money on, the rest of us could enjoy our daily coffee without having to take out a loan to do so.

As Starbucks ups the ante on their pricing, other coffee brands are slashing the price of coffee, like real superheroes. Starbucks released a statement , saying the company raises prices to ”balance the need to run our business profitably while continuing to provide value to our loyal customers and to attract new customers.”

Okay, Sbucks. You do you, while I do every other coffee retailer who recognizes that caffeine is as necessary to survival as water, and as such should basically be free.

You can reach this post's author, Lauryn Paiva, on twitter.
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